Miro Mayfair

🍸 Miro

Overview
Miro is a high-end restaurant and late-night lounge in the heart of London, offering a luxurious dining experience with a global menu, show-stopping cocktails, and a glamorous, after-dark vibe. With its immersive interiors and theatrical service, Miro quickly became a go-to for special occasions and late-night revelry. Snack partnered with Miro to build brand awareness, attract new audiences, and drive bookings through digital and influencer marketing.

🎯 The Brief

To position Miro as a premium dining and nightlife destination in central London, while increasing table bookings and event enquiries through targeted digital campaigns and curated influencer activity.

💡 What We Did

• Search Engine Optimisation (SEO): Optimised site content for relevant dining and nightlife-related search terms, including “luxury restaurants London” and “late-night dining.”

• Pay-Per-Click (PPC): Managed Google Ads campaigns to capture high-intent searches around group dining, date nights, and premium experiences in London.

• Paid Social: Created a series of Meta campaigns showcasing the atmosphere, food, and drink offering — all crafted to convert impressions into bookings.

• Influencer Engagement: Activated a network of nightlife, lifestyle, and food influencers to drive organic content, generate buzz, and reinforce Miro’s reputation as a must-visit venue.

📈 Results

Miro saw a strong uplift in awareness across both search and social, with digital campaigns driving consistent bookings throughout the week. Influencer partnerships helped shape its image as one of London’s most stylish new dining destinations, both online and offline.