Ole & Steen

🥐 Ole & Steen

Overview
Ole & Steen is a beloved Danish bakery and café brand with multiple locations across London, known for its freshly baked goods, rich coffee, and stylish Scandinavian interiors. With a strong in-store following, the brand partnered with Snack to elevate its presence on social media — aiming to build a more engaged digital community and drive greater brand awareness online.

🎯 The Brief

To grow Ole & Steen’s organic social media presence in the UK, with a focus on increasing engagement, expanding reach, and building a stronger sense of community around the brand.

💡 What We Did

• Organic Social Management: Took over day-to-day content creation, scheduling, and community management across Instagram and Facebook.

• Content Strategy: Developed a social-first content plan that balanced product-led storytelling with behind-the-scenes moments, seasonal launches, and user-generated content.

• Community Engagement: Actively responded to comments, messages, and tags to foster brand loyalty and humanise the brand voice.

• Visual Aesthetic: Curated a consistent visual identity across all posts and stories, reflecting the brand’s Scandinavian heritage and premium feel.

• Collaboration & Amplification: Supported with influencer gifting and organic reposts to help extend reach and celebrate Ole & Steen fans.

📈 Results

Our approach helped boost engagement rates, grow the follower base organically, and strengthen the brand’s connection with its London audience. The social channels evolved into vibrant, community-driven spaces that supported both footfall and broader brand visibility.