The Windmill Soho

🎭 The Windmill

Overview
The Windmill in Soho is a legendary venue brought back to life — a unique blend of fine dining, theatrical cabaret, and late-night energy. With its rich history and glamorous programming, The Windmill offers an unforgettable experience that combines entertainment, food, and nightlife. Snack was brought in to support the brand with digital marketing efforts aimed at driving bookings and cementing The Windmill’s reputation as one of Soho’s most iconic destinations.

🎯 The Brief

To increase brand visibility and drive more table and show bookings — particularly among new audiences looking for premium, experience-led dining and entertainment in central London.

💡 What We Did

• Search Engine Optimisation (SEO): Optimised the website to improve rankings for key terms like “cabaret London,” “dinner and a show,” and “late-night Soho.”

• Pay-Per-Click (PPC): Developed high-converting Google Ads campaigns targeting users searching for experiential dining, live entertainment, and group bookings.

• Paid Social: Built Meta campaigns designed to highlight the drama, glamour, and atmosphere of a night at The Windmill — with creative tailored to different audience segments.

• Influencer Engagement: Worked with nightlife and lifestyle influencers to create content that captured the unique essence of the venue and expanded reach across digital platforms.

📈 Results

The Windmill experienced a strong uplift in online visibility and a steady increase in both table and show bookings. Our campaigns helped reintroduce the venue to a new generation, while celebrating its iconic status within London’s nightlife scene.