Beauty in the Details: How We Helped Sisters Salon Grow Bookings & Build Their Brand Online
At Snack Hospitality, we’re all about bringing hospitality and lifestyle brands to life online — whether it’s a restaurant, a rooftop bar, or a luxury beauty salon. One of our standout projects? Helping Sisters Salon, a premium hair and beauty destination in Sloane Square, Chelsea, grow their digital presence and drive bookings.
With a stunning space and a top-tier team, Sisters already had the service side perfected. They came to us looking to elevate their online presence, boost awareness, and get more clients through the door. Here's how we made it happen.
🎯 The Challenge
Sisters Salon had a high-quality offering and an enviable location, but their digital presence wasn’t fully reflecting the brand’s sophistication or helping them reach new audiences effectively.
They needed:
A refreshed, high-converting website
Improved visibility on Google
More bookings across hair, beauty, and skin services
Stronger presence on social media — including TikTok
Influencer support to build credibility and organic reach
In short: a full digital revamp.
💡 What We Did
1. Website Development
We designed and built a sleek, mobile-optimised website that reflected the salon’s premium feel — complete with online booking, treatment info, and strong CTAs to convert interest into appointments.
2. Search Engine Optimisation (SEO)
We optimised the site for local and service-based keywords like “blow dry Sloane Square,” “luxury facial Chelsea,” and “best hair salon West London,” helping Sisters show up in the right searches at the right time.
3. Google Ads (PPC)
We launched performance-focused campaigns targeting users searching for specific services near them. Think: “lash lift Chelsea,” “gel manicure London,” and “bridal hair salon Sloane Square.”
4. Paid Social
Using Meta ads, we promoted treatments, seasonal offers, and behind-the-scenes content — helping drive new client interest while keeping the salon top of mind with past visitors.
5. Influencer Engagement
We worked with hand-picked London-based beauty and fashion creators to generate buzz, content, and word-of-mouth credibility — ensuring Sisters felt as trusted online as they did in person.
6. TikTok Content Strategy
We helped Sisters embrace TikTok with short-form video content that showcased services, results, team personalities, and trending treatments — reaching a new, beauty-savvy audience in an authentic way.
📈 The Results
With a unified and strategic digital approach, Sisters Salon saw:
A marked increase in online bookings across services
Stronger search visibility and higher site traffic
Growth in social engagement and follower count
Quality influencer content that helped reinforce their premium brand position
A solid presence on TikTok with content that’s fresh, relevant, and on-trend
Why It Worked
Sisters Salon isn’t just another salon — it’s a premium destination for people who value experience, detail, and results. Our job was to make sure that came through clearly at every digital touchpoint.
From website to search to social, we helped connect the dots — turning awareness into appointments, and scrolls into bookings.
Own a beauty or wellness brand and want to elevate your digital presence?
We’d love to help.
📩 hello@snackhospitality.com
🌐 snackhospitality.com