Butter, Buzz & Big Queues: How We Helped Launch Swiss Butter in London & Madrid

At Snack Hospitality, we know that first impressions matter — especially when you’re launching in a new city. So when Swiss Butter, a cult dining concept from the Middle East, expanded into London and Madrid, they came to us with a clear mission:
Create hype. Drive footfall. Make the launch impossible to ignore.

With a stripped-back menu built around their now-famous butter-based sauces and a minimalist brand identity, Swiss Butter already had a huge following in their home market. But launching in Europe meant starting from scratch — new audiences, new markets, new challenges.

Here’s how we helped them hit the ground running.

🎯 The Challenge

Swiss Butter needed to build brand awareness fast in two competitive cities — London and Madrid — and generate real-world footfall from the moment doors opened.

No big ad budgets. No gimmicks.
Just smart, social-first strategy and community-driven content that would get people talking (and queuing).

💡 What We Did

1. Influencer Engagement

We built targeted influencer strategies in both cities — identifying and inviting local foodies, content creators, and tastemakers to experience Swiss Butter pre-launch and on opening week.

Our approach focused on creators who were known for discovering new spots and had highly engaged, hyper-local audiences.

2. Organic Content Strategy

We leaned into Swiss Butter’s bold simplicity — crafting a social content plan that celebrated the food, the space, and the vibe. No fluff, just craveable visuals and confident messaging that aligned with the brand’s identity.

We also repurposed influencer content and customer UGC to fuel the brand’s own channels during launch.

3. Launch Support & Buzz Building

From advising on soft opening timing to coordinating content rollouts across creators and internal teams, we helped orchestrate a launch that felt intentional, coordinated, and hyped — without ever feeling overly corporate.

📈 The Results

Swiss Butter's European launch didn’t just make an impression — it made headlines (and queues):

• Massive buzz on Instagram and TikTok, powered by authentic creator content

• A flood of user-generated content from early guests

• Long queues outside both venues from day one

• A fast-growing, engaged local following in both cities

Swiss Butter entered two of Europe’s most competitive food scenes — and landed like a brand that had already been there for years.

Why It Worked

Swiss Butter didn’t need to reinvent the wheel — they needed a partner who understood how to translate a strong brand and great product into local relevance and real-world momentum.

By focusing on earned attention, not just paid reach, we helped the brand build credibility, community, and demand — fast.

Launching a restaurant or hospitality concept in a new city?
Let’s make sure it opens with impact.

📩 hello@snackhospitality.com
🌐 snackhospitality.com