Turning Up the Heat: How We Helped Temper Drive Covers & Private Hire Enquiries
At Snack Hospitality, we partner with bold, brilliant hospitality brands — and Temper is a perfect example. Known for its open-flame cooking, whole animal butchery, and smoke-filled flavour bombs, Temper is a group of BBQ and steak restaurants with locations across London.
They’ve built a reputation for doing things differently — and they came to us with a clear goal:
Fill more seats during quieter trading periods and drive more private hire and group event bookings.
Here’s how we delivered.
🎯 The Challenge
Like many hospitality brands, Temper saw strong weekend traffic but needed support boosting covers midweek, especially at lunchtime and early evening. They also wanted to attract more group bookings and private hire enquiries, positioning each venue as an ideal space for parties, events, and team dinners.
Our job? Build an integrated digital strategy to meet both goals, while staying true to Temper’s punchy, fire-powered identity.
💡 What We Did
1. Search Engine Optimisation (SEO)
We optimised site content for local and experience-led search terms — think “group dining Soho,” “private hire restaurant Shoreditch,” and “BBQ restaurant London.”
We also cleaned up technical SEO and improved page structure across multiple locations.
2. Pay-Per-Click (PPC)
We launched Google Ads campaigns targeting high-intent diners looking for lunch, dinner, and private dining experiences in London. With tailored copy and location-based targeting, we ensured we were catching people at just the right time in their decision-making journey.
3. Paid Social
We created Meta campaigns that captured the essence of Temper — smoky, bold, and unapologetically carnivorous — with messaging that encouraged spontaneous bookings and group dining enquiries. We also supported campaign pushes for seasonal events and new menus.
4. Third-Party Platform Optimisation
We audited and optimised Temper’s listings on platforms like OpenTable, SquareMeal, and DesignMyNight, ensuring consistency across channels and improving their visibility to users browsing for their next meal or party venue.
5. Event & Brunch Concepting
Beyond performance marketing, we worked with the Temper team on new event and brunch ideas designed to appeal to different audience segments, boost early-week covers, and give guests a reason to return.
📈 The Results
With our support, Temper saw:
Increased weekday covers across multiple locations
A rise in private hire and event enquiries
Improved visibility in search rankings and on booking platforms
Stronger engagement across paid social campaigns
Most importantly, we helped bridge the gap between empty tables and consistent bookings, ensuring that Temper’s flame kept burning all week long — not just on Fridays and Saturdays.
Why It Worked
We don’t believe in one-size-fits-all strategies. Our approach was tailored to Temper’s brand, their venues, and their goals — balancing performance marketing with creative ideas and real-world hospitality know-how.
Because at the end of the day, it's not just about traffic and clicks — it's about bums on seats and guests through the door.
Need help driving weekday bookings, filling your event calendar, or re-energising your marketing strategy?
Let’s talk.
📩 hello@snackhospitality.com
🌐 snackhospitality.com