Yasmin Soho

🌇 Yasmin

Overview
Yasmin is a rooftop bar and restaurant in the heart of Soho, London, offering elevated cocktails, Middle Eastern-inspired small plates, and sweeping views of the city skyline. As part of the team behind the acclaimed Mortimer House, Yasmin brings together design, atmosphere, and culinary flair. Snack was brought on board to build awareness and drive bookings through digital marketing.

🎯 The Brief

The focus was on increasing visibility for Yasmin as a premium rooftop destination in central London, while driving table bookings and positioning the venue as a go-to for both casual evenings and special occasions.

💡 What We Did

• Search Engine Optimisation (SEO): Improved site content and search visibility for terms related to rooftop bars, cocktails in Soho, and summer dining in London.

• Pay-Per-Click (PPC): Launched highly targeted Google Ads campaigns focused on driving reservations and capturing high-intent searches around rooftop dining and drinks.

• Paid Social: Created Meta ad campaigns that spotlighted Yasmin’s views, cocktails, and design-forward interiors — optimised to drive engagement and bookings.

• Influencer Engagement: Partnered with lifestyle, fashion, and food influencers to generate buzz, visual content, and positive word-of-mouth during the venue’s key trading periods.

📈 Results

Yasmin saw a significant lift in awareness and brand engagement, particularly across social channels. Strategic digital campaigns helped increase midweek and weekend bookings, while influencer partnerships positioned Yasmin as one of Soho’s must-visit rooftop spots.