Mildreds

🥕 Mildreds

Overview
Mildreds is a much-loved, mostly-vegan restaurant group in London with a strong heritage in plant-based dining. With multiple locations across the city and a loyal following, Mildreds is known for bold, globally inspired flavours and inclusive menus. Snack partnered with the team to further strengthen their digital presence, attract new diners, and support continued growth.

🎯 The Brief

The goal was to increase visibility across all Mildreds locations, grow brand awareness among new audiences, and boost dining reservations — particularly during off-peak periods.

💡 What We Did

• Search Engine Optimisation (SEO): Conducted a full audit and optimised on-site content for location-specific search terms and plant-based dining queries.

• Pay-Per-Click (PPC): Ran Google Ads campaigns promoting key services such as brunch, midweek dining, and seasonal menus, with geo-targeting around each restaurant location.

• Paid Social: Developed and managed Meta ad campaigns to highlight new menu items, interior shots, and offers — all aimed at converting interest into bookings.

• Influencer Engagement: Coordinated outreach with plant-based and foodie creators to generate a steady stream of authentic content and extend Mildreds’ reach online.

📈 Results

Mildreds experienced a measurable increase in traffic to key location pages and a lift in online bookings across multiple sites. Strategic paid campaigns and influencer collaborations helped the brand stay top-of-mind for both loyal guests and new audiences in a competitive London dining landscape.