Swiss Butter

🧈 Swiss Butter

Overview
Swiss Butter is a casual dining concept with a cult following, offering a simple yet indulgent menu built around its signature butter-based sauces. With established success in the Middle East, the brand launched new locations in London and Madrid — bringing its bold, no-fuss dining experience to European audiences. Snack was brought in to support the launch campaigns and build local buzz around both openings.

🎯 The Brief

The objective was to generate hype and footfall in the early launch phases of the London and Madrid locations — with a focus on influencer marketing and social engagement to drive awareness and build local momentum.

💡 What We Did

• Influencer Engagement: Curated and managed a targeted influencer outreach strategy across both markets, connecting with relevant food creators and local personalities to generate authentic content and word-of-mouth.

• Launch Strategy & Support: Worked alongside the brand’s internal team to shape a phased launch approach, balancing soft opening exposure with key activation moments.

• Organic Content Amplification: Encouraged and reshared organic content from creators and early visitors, building social proof and amplifying excitement around the brand in real-time.

• Local Market Insights: Provided guidance on how to adapt the brand voice and approach to suit each market, ensuring cultural relevance and engagement.

📈 Results

The campaign created significant buzz in both cities, leading to a surge in user-generated content, strong local engagement, and consistently long queues outside both venues in the weeks following launch. Swiss Butter successfully entered two new markets with a memorable impact and an instantly engaged audience.