Cirque le Soir

Written By Mark McManus

🎪 Cirque Le Soir

Overview
Cirque Le Soir is one of London’s most iconic and theatrical nightlife destinations, renowned for its immersive circus-themed experiences, celebrity guest list, and unforgettable parties. With a bold, high-energy brand and a reputation for pushing boundaries, Cirque approached Snack to help boost visibility and drive more direct event and venue enquiries online.

🎯 The Brief

The goal was to increase high-quality leads for private events and venue hire, by improving Cirque’s digital presence and performance across key online channels.

💡 What We Did

  • Search Engine Optimisation (SEO): Improved on-site content and metadata, optimised for relevant nightlife and events-related search terms, and worked on increasing domain authority through strategic link-building.

  • Pay-Per-Click (PPC): Built and managed Google Ads campaigns targeting event planners, private hire search terms, and nightlife keywords, with consistent testing to improve conversion rates.

  • Paid Social: Ran targeted Meta (Facebook & Instagram) campaigns to reach new audiences and retarget website visitors, with creative tailored to Cirque’s bold and unique identity.

  • Third-Party Platform Management: Audited and optimised profiles on platforms like DesignMyNight and Tagvenue to improve visibility and enquiry conversion on key lead-gen channels.

📈 Results

Our work helped drive a noticeable increase in both organic traffic and high-quality event enquiries. Paid channels also became a consistent source of leads, while visibility across third-party platforms significantly improved.

Mark McManus
Next

Temper