Sisters Salon

💇‍♀️ Sisters Salon

Overview
Sisters Salon is a luxury beauty destination located in Sloane Square, Chelsea — offering expert hair, skin, and beauty treatments in a calm, high-end setting. Known for premium service and a curated experience, the brand partnered with Snack to elevate its digital presence, attract new clients, and build long-term awareness in one of London’s most competitive neighbourhoods.

🎯 The Brief

To grow brand visibility in the local area, position Sisters Salon as a trusted destination for luxury beauty and hair services, and drive more online bookings through a refreshed digital experience.

💡 What We Did

• Website Development: Designed and built a sleek, mobile-optimised website with integrated booking functionality and a strong focus on user experience.

• Search Engine Optimisation (SEO): Optimised site content for local and service-based keywords such as “Chelsea blow dry,” “luxury facial Sloane Square,” and “best hair salon in Chelsea.”

• Pay-Per-Click (PPC): Launched Google Ads campaigns to capture high-intent beauty and hair service searches, with targeting focused around Sloane Square and West London.

• Paid Social: Ran Meta campaigns to highlight key services, seasonal offers, and brand storytelling — all with the goal of building awareness and generating bookings.

• Influencer Engagement: Partnered with beauty, fashion, and lifestyle influencers for in-salon visits and content creation, boosting organic visibility and credibility.

• TikTok Content: Developed short-form video content to showcase services, results, and behind-the-scenes moments — helping reach a younger, beauty-savvy audience on TikTok.

📈 Results

Sisters Salon saw a notable increase in web traffic, engagement, and online bookings across hair and beauty services. The refreshed digital presence, combined with targeted ad campaigns and influencer collaborations, helped establish the salon as a go-to destination for luxury self-care in Chelsea.