Rough Runner

🏃‍♂️ Rough Runner

Overview
Rough Runner is a UK-based obstacle course challenge inspired by game shows like Total Wipeout, Ninja Warrior, and Gladiators. With multiple events hosted across the UK, it’s an adrenaline-fuelled day out that mixes fitness, fun, and a bit of friendly competition. Rough Runner partnered with Snack to drive more traffic to their e-commerce site and boost ticket sales through targeted digital marketing.

🎯 The Brief

To increase awareness of upcoming events, drive high-quality traffic to the website, and generate more ticket sales across multiple locations throughout the UK.

💡 What We Did

• Search Engine Optimisation (SEO): Optimised landing pages for event-specific keywords like “fun run UK,” “obstacle course events,” and “adventure races 2024.”

• Pay-Per-Click (PPC): Ran Google Ads campaigns targeting people actively searching for fitness challenges, team-building events, and fun group activities.

• Paid Social: Built Meta campaigns with energetic visuals and testimonials from past participants — designed to capture attention and convert interest into ticket sales.

• Conversion Optimisation: Worked with the Rough Runner team to improve key landing pages, messaging, and call-to-actions across the site to reduce drop-off and improve purchase rates.

📈 Results

Rough Runner saw a noticeable uplift in web traffic, improved engagement across campaigns, and a strong increase in ticket sales. The performance-focused strategy helped turn online interest into real-world participation — filling events and building buzz along the way.