Nessa Soho

✨ Nessa

Overview
Nessa is a modern bistro in the heart of Soho, London — known for its elevated comfort food, stunning interiors, and buzzing atmosphere. As a relatively new addition to London’s dining scene, Nessa approached Snack to help build its brand profile and increase reservations through a mix of digital and influencer marketing.

🎯 The Brief

The goal was to boost brand awareness, drive new audiences to the site and social channels, and ultimately increase restaurant covers across key service times.

💡 What We Did

• Search Engine Optimisation (SEO): Optimised the website for relevant dining-related search terms and improved visibility in local and “best of” search rankings.

• Pay-Per-Click (PPC): Created high-intent Google Ads campaigns targeting diners searching for Soho restaurants, brunch spots, and dinner reservations.

• Paid Social: Ran Meta campaigns focused on showcasing Nessa’s atmosphere and menu highlights, driving direct bookings and growing brand recognition.

• Influencer Engagement: Collaborated with local food, lifestyle, and design influencers to generate authentic content, increase reach, and elevate the brand’s presence online.

📈 Results

Nessa saw a steady uplift in brand visibility across both search and social, resulting in stronger booking volumes and greater engagement online. The combination of performance marketing and influencer activation helped establish Nessa as a go-to dining destination in central London.