Mustard Diner

🍔 Mustard Diner

Overview
Mustard Diner is a vibrant, all-day eatery in Manchester serving up classic American comfort food — from stacked burgers and loaded fries to hard shakes and cocktails. With a bold brand identity and a loyal local following, Mustard partnered with Snack to help grow its visibility, attract new diners, and drive bookings through digital marketing.

🎯 The Brief

The aim was to increase overall brand awareness in Manchester and surrounding areas, drive more covers across lunch and dinner services, and strengthen Mustard’s presence across key digital channels.

💡 What We Did

• Search Engine Optimisation (SEO): Optimised website content to improve rankings for relevant local dining, burger, and brunch search terms.

• Pay-Per-Click (PPC): Managed Google Ads campaigns targeting diners looking for casual dining, burgers, and restaurants in Manchester, with ongoing testing to improve performance.

• Paid Social: Ran Meta ad campaigns to showcase Mustard’s playful brand, new menu launches, and seasonal offers — all designed to drive reservations and footfall.

• Influencer Engagement: Collaborated with local food creators to generate buzz, boost reach, and create mouth-watering content that captured Mustard’s energy and appeal.

📈 Results

Mustard Diner saw increased online visibility and a steady rise in bookings across peak and off-peak times. The combination of SEO, paid media, and influencer-led content helped to grow the brand’s reputation and reach in a competitive local dining scene.