Martha’s Soho

💃 Martha’s

Overview
Martha’s is a stylish, late-night restaurant and bar in Soho, London, inspired by the glitz and glamour of 1970s New York. With a menu full of elevated comfort food, vibrant cocktails, and disco-era flair, Martha’s quickly became a destination for after-dark dining and dancing. Snack was brought in to help grow brand awareness and drive bookings through digital channels and influencer activation.

🎯 The Brief

The objective was to position Martha’s as one of Soho’s must-visit venues for dinner, drinks, and a good time — and to increase table bookings across midweek and weekend services.

💡 What We Did

• Search Engine Optimisation (SEO): Improved the site’s visibility for key nightlife and Soho restaurant searches, optimising content around dinner, late-night dining, and cocktails.

• Pay-Per-Click (PPC): Ran Google Ads campaigns focused on key terms like “Soho restaurants,” “late night food London,” and “cocktail bars in Soho.”

• Paid Social: Created Meta campaigns that highlighted the venue’s food, drinks, music, and unmistakable aesthetic — designed to attract attention and drive reservations.

• Influencer Engagement: Partnered with nightlife, lifestyle, and foodie influencers to create buzz and build organic excitement around Martha’s unique offering.

📈 Results

Martha’s saw increased engagement and awareness across digital channels, with a steady uplift in bookings driven by targeted ads and organic social buzz. The brand quickly carved out a niche as a go-to destination for stylish nights out in Soho.

Let me know if you want to include links to press features, influencer posts, or booking buttons on these pages — I can help with that too.