Mallow

🌱 Mallow

Overview
Mallow is a vibrant, mostly plant-based restaurant from the team behind Mildreds, offering creative and globally inspired dishes in a beautiful, sustainability-focused setting. Located in London, Mallow approached Snack to support their ongoing growth by boosting brand awareness and increasing bookings through digital channels.

🎯 The Brief

The aim was to grow visibility for Mallow’s unique offering within London’s competitive dining scene and drive more bookings — particularly among new, food-conscious audiences.

💡 What We Did

• Search Engine Optimisation (SEO): Enhanced on-site content and metadata, with a focus on plant-based dining, sustainable restaurants, and location-based keywords.

• Pay-Per-Click (PPC): Developed Google Ads campaigns targeting high-intent local searches, including vegan-friendly restaurants and weekend brunch options.

• Paid Social: Rolled out creative Meta campaigns highlighting key menu items, interiors, and seasonal offerings — designed to drive clicks and table bookings.

• Influencer Engagement: Partnered with plant-based and lifestyle influencers to create authentic content and word-of-mouth buzz among Mallow’s target audience.

📈 Results

Through a combined approach of performance marketing and organic content strategy, Mallow saw increased awareness among new diners and a consistent rise in covers booked through digital channels. The brand’s thoughtful identity and values were amplified online in a way that felt natural and true to its ethos.