Fatto a Mano

🍕 Fatto a Mano

Overview
Fatto a Mano is a UK-based pizzeria brand serving up authentic Neapolitan-style pizzas using the best ingredients — simple, fresh, and cooked to perfection. With multiple locations across Brighton, Hove, and London, the brand has built a loyal following for its laid-back vibe and commitment to quality. Snack worked with Fatto a Mano to boost visibility, increase bookings, and drive engagement across digital platforms.

🎯 The Brief

To grow brand awareness in key markets, drive more covers through digital campaigns, and support new location launches with targeted marketing activity.

💡 What We Did

• Search Engine Optimisation (SEO): Optimised location pages and on-site content to improve rankings for pizza-related and local dining search terms.

• Pay-Per-Click (PPC): Created and managed Google Ads campaigns to capture high-intent searches for pizza restaurants, takeaway, and group dining in each area.

• Paid Social: Delivered Meta ad campaigns to promote new openings, menu launches, and seasonal campaigns — driving engagement and bookings across all locations.

• Influencer Engagement: Collaborated with local foodies and lifestyle influencers to create buzz, generate UGC, and build momentum around new store openings.

📈 Results

Fatto a Mano experienced increased online visibility and consistent growth in bookings across locations. The digital campaigns helped reinforce the brand’s presence in new and existing markets, while influencer partnerships added a local, community-led touch to each launch.